What is Digital Transformation?
Digital transformation is not simply about technology—it’s a business strategy that requires organizations to re-envision existing business models and embrace a different way of bringing together people, data, and processes. The goal of digital transformation is to create value for your customers and capture new opportunities for your organization.
Digital transformation means re-envisioning how you:
To enable digital transformation strategies to grow, evolve, and meet the changing needs of customers (as well as capture new business opportunities), companies need intelligent business applications; and that’s where Microsoft Dynamics 365 comes in.
Microsoft is unifying all its business applications by breaking down the artificial silos separating ERP and CRM. The result is intelligent business applications in the cloud that can help drive your business growth.
Engage your customers
Empower your employees
Optimize your operations
Transform your products
Three key trends driving change
Customer engagement is evolving. Everyone is mobile, everyone is social. It’s easier than ever to switch to a competitor. At the same time, devices are increasingly connected. It’s a whole new world where the customer has control. Having a deep understanding of customers and being able to create a compelling experience is critical to any company’s business strategy. In fact, by 2020 customer experience will overtake price and product as the key brand differentiator.
With finite resources, productivity is critical for businesses to scale. Forty percent of workers’ productivity time is lost when switching tasks*, costing the global economy $450 billion per year. While many companies have begun to automate business processes, they have yet to embed productivity tools directly into business processes to save time and increase employee productivity.
There’s a new speed of business and companies need to adapt. New technology is not only enabling new business models, but also enabling them at a much faster rate than ever before. To be successful and capture new revenue opportunities, your people and processes must respond with speed and agility to changes in the market. Recent research shows that organizations embracing digital transformation generate an average of $100 million (or 8 percentage points) more operating income each year than those who lag behind.
Organizations embracing digital transformation
Operating income*: + $100 million more on average per year